Know your network to get followers How do you attract more followers on the major social networks? It depends. Facebook, Twitter and LinkedIn function differently, so what works on one may backfire on another. Columnist Aliza Sherman shows the best tactics for each network. The method that works across the board: "Consistently post valuable information."	Jul-6 2010
Facebook social plugins guide Facebook’s new social plugins offer amazing sharing functionality (and therefore potential exposure) that businesses can get excited about. The plugins are simple to implement. For better understanding on the practical uses for each, especially in cases where the functionalities overlap, and to help you decide which options best fit your site, check out this article.	Jun-3 2010
Increase links to your Web site Building links to your site is a key tenet of good search engine optimization. Here's an article that advises on several tactics, including focusing on finding unlinked mentions of your company and ask that they be linked, as well as leaving valuable comments on other blogs and submitting an RSS feed to a syndication service.	May-24 2010
Save $ on Print: Plan Ahead (Tip #2) Some clients wait until the last moment to order printing. They have a trade show on Friday and wait until Tuesday to place their print order. Because of the tight deadline, press schedules have to be changed, ordering paper and supplies on short notice results in rush charges. Advance planning can prevent all this. Give yourself and your printer plenty of time to get things completed. The more complicated the project, the more time you need to allocate. Not sure how long your project will take? At D Media, we create a custom production schedule to meet your specific project needs. Things to consider before placing your print order: Quantities needed, ink colors, paper stock, size of piece (# of pages/panels), mailing requirements (if necessary), date needed, and your budget.	May-20 2010
Use LinkedIn as a business tool To use LinkedIn as an important business tool, author Lewis Howes advises that your LinkedIn summary should answer 3 questions: 1) Who are you? 2) Who do you want to help? 3) How are you going to help them? Write your answers in narrative format, not in formal bullet points as you would in a resume. For details, check out free instructional videos on his website.	May-17 2010
Put your LinkedIn profile to work LinkedIn is a powerful business networking tool, with members who are business professionals and decision-makers. Like any powerful tool, you have to get LinkedIn to work for you, starting with your profile. Think about 1-2 keyword(s) that pinpoint what you are all about, and make sure they appear in 5 places: 1) Headline, 2) Current experience, 3) Past experience, 4) Summary, and 5) List of specialties. The keyword(s) in your profile will help move you up in LinkedIn searches so people looking for experts in your field find and connect with you. Full article...	May-14 2010
Social media affects big business Yanique Woodall, VP at 1-800-FLOWERS.COM, has more than doubled her team's social media efforts in the past year. She says, "With the growing trend of digital PR/social media, consumers are seeking the feedback of "real users." We invite bloggers and tweeters to programs that allow them to "journal" their experiences with our company." Learn more at the PR News Media Relations Next Practices Forum on June 17.	May-12 2010
Save $ on Print: Ask Questions (Tip #1) To be cost-efficient with print orders, ask questions up front about things that affect costs: paper and ink materials, color conversion, color-matching, bleeds, timeline, and what is involved for rush orders. Also ask about prepress costs, like rates for fixing unexpected errors in your art, or converting your files if not supplied in the correct format.	May-10 2010
News: LinkedIn increases sharing options Because syncing with Twitter wasn't enough, social network LinkedIn has taken further steps to increase it's social sharing aspect for business professionals. As of April 21, 2010, sharing news on LinkedIn got easier with a bunch of new site features. Here's an article that shows the best of what's new.	Apr-28 2010
Reinvent Your "About Us" Page The "About Us" page on your Web site introduces your company. Stats on page visits show it's one of the most visited on a business site, and often the top "exit page". Read this article for tips to make that page really do its job, sell the promise of your company, and why a customer might want to work with you.	Apr-21 2010
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